In May I published two novels. One was actually a second edition with some reformatting and a pretty new cover. But the other was brand new. And then the real job started. Marketing. I almost say it like it’s a dirty word and that’s because I have quickly found out that I have a lot to learn.
And it is humbling. My learning curve is steep. I’ve been trying things one by one to see what works. So far, I’ve been coming up mostly blank with a lot of back to the drawing board for me moments. And a few successes here and there.
It’s largely made me feel like a creative mess. I have notes everywhere and lists of things to try. Things crossed out and others inserted. Big black Xs by the things that didn’t work. My excel marketing sheet is looking like the loser in some intricate military campaign. Arrows everywhere. Little notations. But not a lot of success as far as reaching new readers.
I’m using social media as much as I can. Not sure how effective that is either. But I’m still very much trying out different things. The very last thing I want to do is look like I’m asking friends and family to buy my books over and over again.
I’m trying to alert them to where I am doing promos and inviting them to take a look – not just at my book, but at the other books offered from the other participating authors. It’s hard for someone who is an introvert to do these kinds of things.
But I do want to succeed as a writer. So I will keep trying to come up with a solid strategy.
If you’re a writer, how do you handle the marketing end of things? And is there any advice you would offer someone trying to learn? If you’re not a writer, and have a good idea for me, I’d like to hear from you too.
As always, I’m focused on my goals. I will keep writing books. And keep trying different things. We learn from our mistakes and sometimes we actually figure things out. Never give up on your dreams.
Kat
Kat Jorgensen 